Body Balms

Packaging

The Société des Marchés publics de Montréal is a vibrant cultural and commercial hub present across multiple public markets throughout the city. Connecting Montreal’s growing community to its local food makers and producers, MPM improves accessibility to fresh and quality produce.

Two white boxes of body balm, one open showing a silver tin with flower design inside.

Close-up of soft yellow flower buds with a white flower graphic overlay in the center.

Close-up of a green leaf with visible veins and soft texture under sunlight.

The brief was to expand MPM’s offering into wellness by creating an extension line of body balms with three distinct scent profiles, each crafted with locally sourced ingredients from the Quebec region and formulated to offer unique benefits and properties.

Three white minimalist boxes of Baume Corporel body balm stacked against a beige fabric background.

To develop the packaging format, I wanted the unboxing experience to feel more elevated, with a design that emphasizes tactility and sustainability. To reflect the nature of the product, the design has a minimal and quiet appearance.

Smear of white cream or lotion on a beige surface.

Three white boxes of Baume Corporel body balm in Fleur de Sureau and Menthe Sauvage scents on fabric.

Person with manicured white nails applying white cream to shoulder near collarbone.

Encased in a framed box for a more premium feel, the interior aluminum tin containing the balm is sustainable and designed to be reused once finished. Each box features a small pull-out tab that describes and identifies the properties of the ingredients.

For type, I wanted to keep everything minimal to let the materials and negative space speak for themselves, reinforcing the subtle and quiet appeal of the design.

To reflect the transparency and purity of the ingredients, I used cotton paper and a tone-on-tone color palette that shows the abstract representation of each ingredient. The packaging is further elevated by delicate embossing that enhances the tactile and sensory experience.