Be Tiny

Branding

Be Tiny is a company in Quebec that produces fully furnished and customizable mini-homes for residential or hospitality use, catered to your personal preferences and personality. The homes are built with locally sourced premium materials and finishes, with a minimal ecological footprint. While keeping things simple, they never compromise on superior finishes, focusing on reducing environmental impact without sacrificing comfort.

Soft rumpled bed sheets and pillow in warm, low light setting.

For Be Tiny’s new visual identity, the brief was to create a flexible and expandable system that can be expressed and consistently applied across different settings and applications. The new logo is designed to communicate Be Tiny’s values of craftsmanship, sustainability, and intentional living, while remaining adaptable to future growth.

Dimly lit bedroom with a bed, pillows, and a bedside lamp beneath the text Be Simple, Be Intentional, Be Tiny.

Stack of cut firewood pieces with visible grain and cracks.

Rooted in their love for nature, Be Tiny aims to make small, personalized, simple, and sustainable living more accessible. Their mission supports aspiring entrepreneurs through short-term rental opportunities, and helps families achieve homeownership.

Modern tiny home with large window showing a cozy bedroom, surrounded by leafless trees and grass.

To showcase Be Tiny's work and craftsmanship, the house logo icon was made from paper cut-outs. The uneven angles offer a more personal feel, and across different applications, the shape of the house can vary, representing that each home is different and customizable to suit each owner.